Creative Direction

What this looks like:

Developing Visual Concepts

  • Collaborating with the brand to understand the story behind the business and the purpose of the content that will be created.

  • Pairing socially informed design with your story to create a vision that thoughtfully showcases what makes your brand extraordinary.

  • Establishing and fleshing out a cohesive mood board that will be used by the brand as a reference point for project approvals. It will also be used by the production team as a shoot guide.

  • Being on set to keep details tight and to ensure the quality of the end product.

Logistics

  • Unlimited communication leading up to the shoot with both the client and production team.

  • Location scouting/set design.

  • Wardrobe Styling & sourcing.

  • Carefully planning out the details of how the shoot day(s) will go. This includes coordinating with all vendors (hair, makeup, models, lighting, production, photography, etc) to make sure everyone knows where to go and when to show up.

  • Scheduling the shoot’s timeline and helping events to run punctually. This includes set up and take down.

I develop and execute visual concepts for your brand that help your customers understand who you are and the “Why” behind your business.

What this looks like:

Production Wardrobe Styling

  • Curate cohesive outfits from head to toe.

  • Source accessories that are interesting and appropriate for the direction of the shoot.

  • Make sure all pieces are organized on set for quick changes.

  • On set detail attention. This includes ironing, prep, or adjustments that need to be made during the shoot.

Personal Styling

  • Time spent understanding an individual’s taste, budget, and need.

  • Outfit curation that is organized into a clean easy-to-understand mood board.

  • Links to pieces for a smooth purchasing process.

Wardrobe Styling

Set Design & Styling

What this looks like:

  • Scouting for location options.

  • Building out set installations & background props.

  • Taking into consideration the lighting used on set or collaborating with a lighting technician to ensure high-quality images.

  • Sourcing props and accessories that will be used in the set.

  • Set up & Tear down.