Ruach ( roo-akh )  רוח is the Hebrew word for spirit, breath, or wind.

Ruach’s mission is rooted in the belief that there is a connection binding all of humanity together - the very breath that brought the universe into existence. This breath is the source of my ability to create and innovate, and it is what drives me to help others see the greatness within themselves. I strive to bring out the full potential of each individual and showcase their unique talents and abilities through intentional visuals. 


“Ruach” is the Hebrew word used as breath in the story of Genesis, where God intimately breathed into the nostrils of a man of dust, and through breath there was life. “Ruach” is next used in Exodus and interpreted as spirit when God’s spirit enabled and commissioned the artists to create. Our goal is to empower individuals who build beautiful things to tell their stories and bring to light the extraordinary largeness inside each individual.

Because of who created me, I am able to create.

Genesis 2:7 

7 then the Lord God formed the man of dust from the ground and breathed into his nostrils the breath(Ruach) of life, and the man became a living creature.

Exodus 35:31-35

31 and he has filled him with the Spirit(Ruach)of God, with skill, with intelligence, with knowledge, and with all craftsmanship, 32 to devise artistic designs, to work in gold and silver and bronze, 33 in cutting stones for setting, and in carving wood, for work in every skilled craft. 34 And he has inspired him to teach, both him and Oholiab the son of Ahisamach of the tribe of Dan. 35 He has filled them with the skill to do every sort of work done by an engraver or by a designer or by an embroiderer in blue and purple and scarlet yarns and fine twined linen, or by a weaver—by any sort of workman or skilled designer.

ABOUT Ruach

About the Process

Discovery Call 

This is a fifteen-thirty-minute call to briefly get to know each other and determine if our partnership would benefit the project you are working on.

Contract & Invoice Sent Over

An itemized breakdown of the investment based on what we talked about via our discovery call. If you are hiring me to come on as a stylist/ set designer this could look like my day rates. If you are hiring me to creatively direct an entire shoot, this would include estimated project timelines, a detailed list of the production team involved, and their rates. 

Pre-Production

After we have finalized the contract I will begin the creative process that goes into developing our concepts. This includes everything from mood board mockups to booking talent and sourcing props. This step will look different for each client and is dependent on what is needed for your project. It often involves another conversation where I get to know your story and goals more in-depth which is what will drive my design choices. 

Shoot Day(s)

Yay! Time to bring this vision to life. 

Post-Production

The photographer/ videographer will fine-tune everything from our shoot day. They will polish the deliverables and have them sent to you.

About Me - Lindsey

My journey in professional creative direction / set design began when I opened a floral company in 2020 based in Portland Oregon, Suzanne’s Floral. I began creating floral arrangements and installations for weddings, restaurants, and businesses while trying to use sustainable practices and local flowers. By 2021, Suzanne’s started attaining accolades such as being listed among the Top 10 Luxury Florists in Portland by The Wedding Rule. 

In what began as organizing styled shoots for my floral content, I started working with incredible teams that had a wide range of diverse thoughts and inspirations. This led me to find my true passion of building teams that allow creatives to shine, in the process of developing concepts, and directing shoot days to help bring these concepts to life.

Now, I take these skills and use them to tell your authentic story for your brand and to help your audience feel what you are trying to make them feel.